Study on phelan mcdermid syndrome

Study on phelan mcdermid disorder Seventy-five percent of people with Phelan-McDermid Syndrome have unadulterated 22q erasures, which are either terminal or interstitial. A terminal erasure includes a solitary break in the long arm of chromosome 22 that expels the distal bit. An interstitial cancellation happens when two breaks happen inside the long arm of chromosome 22 and just the fragment between the two limits is lost. In Phelan-McDermid Syndrome, terminal cancellations happen more generally than interstitial. Just like the case for some other terminal cancellation conditions, the unadulterated erasures frequently happen on the chromosome that is acquired in a fatherly way. The staying 25 percent of people with Phelan-McDermid Syndrome have cancellations that outcome from other basic translocations or revisions (Phelan, 2007; Bonaglia et al., 2006). The method of legacy for 80 percent of influenced people is an anew chromosome erasure (Phelan, 2007). A once more chromosome cancellation is an abnormality that happens in the individual and isn't acquired from the guardians, who have typical karyotypes (National Human Genome Research Institute, 2010). Hence, the repeat danger of Phelan-McDermid Syndrome for the future pregnancies of guardians with typical karyotypes is exceptionally far-fetched. In any case, around 20 percent of influenced people experience a familial method of legacy where one parent passes on a lopsided chromosome. At the point when a familial method of legacy is included, there is an expanded danger of having other influenced pregnancies. Thusly, it is strongly prescribed for these guardians to get hereditary guiding so as to address future repeat dangers (Cusmano-Ozog, Manning, Hoyme, 2007; Robin, 2008). People with Phelan-McDermid Syndrome share a typical phenotype that incorporates hypotonia, worldwide formative deferral, ordinary to quickened development, seriously postponed to missing expressive language, mentally unbalanced like practices, and dysmorphic highlights (ONeill, Kniffin, Hamosh, Dolan, McKusick, 2009). The first introducing side effects of the condition, which start to get apparent during early stages, are normally hypotonia, taking care of issues, and formative postponement (Phelan, 2008). Run of the mill craniofacial attributes of people with this condition incorporate a high brow, an excessively long and thin head, puffy and hanging eyelids, huge ears, a smooth philtrum without Cupids bow, a wide nasal tip, and a sharp jaw. (Keeping an eye on et al., 2004; Cusmano-Ozog, Manning, Hoyme, 2007). Other basic physical qualities are enormous, meaty hands, swollen feet, syndactyly of the toes, and a constant absence of sweat that frequently prompts overheating (Havens, V isootsak, Phelan, Graham, 2004). Albeit interminable otitis media is normal, most people with this condition have ordinary hearing (Phelan, 2007). As noted, medically introverted like practices are available. These incorporate poor eye to eye connection, self-stimulatory activities, material affectability, and a diminished enthusiasm for mingling. It has been proposed that Phelan-McDermid Syndrome is a kind of syndromic mental imbalance (Phelan, 2008). Extra conduct angles present incorporate an expanded resistance to torment, visit mouthing and biting of non-food objects, hyperactivity, limited ability to focus, and, now and again, animosity (Havens, Visootsak, Phelan, Graham, 2004; Philippe et al., 2008). Most people with Phelan-McDermid Syndrome experience an extreme to significant scholarly inability (Phelan, 2007). The level of phenotype articulation and seriousness of Phelan-McDermid Syndrome are needy upon the size of the cancellation (Manning et al., 2004). The size of erasure shifts from an exceptionally little 100 kilobases to a considerable 9 megabases. One hundred kilobases are equal to 100,000 erased base sets of DNA, and 9 megabases are identical to 9 million erased base sets of DNA (Phelan, 2008). Prasad and associates (2000) introduced contextual analyses of people influenced by Phelan-McDermid Syndrome. Of their contextual analyses, the patient with the biggest cancellation introduced the most serious formative deferral notwithstanding other comorbid highlights, for example, seizures. Ongoing discoveries have proposed that erasure of the SHANK3 quality, which is likewise called PROSAP2, is answerable for the neurological highlights of worldwide formative postponement and seriously deferred to missing expressive language that are shown in people influenced by Phelan-McDermid Syndrome (Durrand et al., 2007). The SHANK3 quality has a place with a group of proteins and it is engaged with the arrangement and support of neural connections. This quality is situated in the basic locale for this disorder, 22q13.3, and an erasure of the SHANK3 quality has been available in completely revealed instances of the condition. Truth be told, a SHANK3 quality cancellation problem area has been recognized in various disconnected situations where the breakpoint has happened in a basically indistinguishable area. Nonetheless, note that people who have a similar sort of SHANK3 quality cancellation will in any case present various degrees of seriousness in their phenotype because of oth er bewildering factors (Bonaglia et al., 2006). The first analyzed instance of Phelan-McDermid Syndrome was archived in 1985 (Prasad et al., 2000), and, from that point forward, there have been in excess of 500 cases recognized around the world (Unique, 2008). Among the archived cases, the age at which people have been determined to have this condition has generally extended from prenatally (with the utilization of amniocentesis) to 46 years old (Cusmano-Ozog, Manning, Hoyme, 2007). Supposedly, the erasure doesn't have a sex inclination as it is similarly visit in guys and females. Since no dangerous attributes are related with this disorder, by and large future is viewed as typical (Unique, 2008). This condition is profoundly under-analyzed because of clinical and research facility troubles. Hence, its actual rate is obscure. At the clinical level, human services experts might be new to or neglect to see the phenotypical attributes related with this condition would warrant a referral for additional cytogenetic testing (Phelan et al., 2001). Additionally, at the lab level, the erasure is frequently unpretentious and it very well may be undetected by a normal chromosome examination. Truth be told, over 30% of people with Phelan-McDermid Syndrome have required at least two chromosome examinations to find the cancellation (Phelan, 2008). Therefore, improved atomic cytogenetic testing, for example, fluorescence in situ hybridization (FISH) and exhibit based relative genomic hybridization (cluster CGH), are used to check the nearness of the 22q13.3 erasure (Feenstra, Brunner, Van Ravenswaaij, 2006; Sathyamoorthi et al., 2009). FISH and exhibit CGH are utilized to recognize the erasure of a particular hereditary portion in the chromosome that goes undetected because of its little size. These tests contrast in that FISH centers around a particular genomic locale, while cluster CGH can concentrate on a particular area and test several extra genomic areas at the same time during one investigation (Robin, 2008). By helping in the recognition of the 22q13.3 erasure, FISH and exhibit CGH likewise aid the differential conclusion of Phelan-McDermid Syndrome. A few of its phenotypical highlights, for example, hypotonia and worldwide formative deferral, are likewise normal highlights that are found in different scatters. People with Phelan-McDermid Syndrome are frequently at first misdiagnosed with another condition until further testing is led. This condition is most ordinarily misdiagnosed as Angelman Syndrome or Velocardiofacial Syndrome (Phelan, 2008). The board Phelan-McDermid Syndrome is a long lasting condition, and its administration includes the help of a few human services experts. Among these experts are the essential consideration doctor, clinical geneticist, nervous system specialist, physical advisor, and discourse language pathologist. Coming up next are a portion of the duties of these experts as to this disorder. Notwithstanding giving routine clinical treatment, the essential consideration doctor is associated with taking note of the clinical introduction of the conditions phenotype and alluding a patient for hereditary testing. The clinical geneticist is answerable for playing out the cytogenetic testing that is important to affirm the finding of Phelan-McDermid Syndrome. The nervous system specialist and physical advisor will frequently cooperate to treat the hypotonia (Cusmano-Ozog, Manning, Hoyme, 2007; Phelan, 2008). Job of the Speech-Language Pathologist The hypotonia that starts to get clear during early stages for the most part brings about taking care of and gulping challenges. In this manner, a discourse language pathologist is regularly essential to take care of and gulping assessments and intercession. A few conduct perspectives, for example, hyperactivity, self-stimulatory activities, and consideration troubles, are regularly rewarded with prescription. Be that as it may, notwithstanding the doctors pharmacological methodology, a discourse language pathologist can likewise help with the execution of utilitarian options in contrast to these difficult practices. A discourse language pathologist will likewise concentrate on tending to the negative sober minded parts of this disorder incorporate abhorrence for mingling and forcefulness (Phelan, 2008). Numerous examinations have discovered that people with Phelan-McDermid Syndrome have responsive language aptitudes that are altogether more prominent than their expressive language capacities. In this way, these people frequently advantage from the utilization of augmentative and elective correspondence (AAC) frameworks. A discourse language pathologist can execute the utilization of AAC frameworks, for example, a basic picture card framework, so people with Phelan-McDermid Syndrome who have noteworthy language delays can all the more likely speak with everyone around them (Havens, Visootsak, Phelan, Graham, 2004). Picture trade correspondence frameworks (PECs), PC contact screens, and voice based frameworks are most normally suggested fo

Brief about Investment Management

Account Brief about Investment Management Presentation Each individual spares some piece of their pay for any unanticipated circumstance. Furthermore, sparing is additionally significant for each individual as satisfactory measure of cash in the record after retirement will guarantee a superior and pressure free life. Be that as it may, putting cash just in storage is considered as dead speculation as the spared sum won't developed. Further, it is additionally a verifiable truth that individual is an avaricious creature (Pihlman, et. al., 2011). He needs to see his cash developing by a wide margin and for this reason just, rather than putting cash just in the storage spaces, presently day individuals are increasingly keen on putting their capital in specific zones which gives great returns (Pihlman, et. al., 2011). So as to make fast bucks, individuals are putting their investment funds in various plans which conveys great returns. In this respects, financial exchange has come up as one of the most mainstream zones in which individuals a re promptly putting away their cash on various stocks for getting more significant yields. Placing cash in bank accounts doesn't procure more significant yields, so now day individuals are increasingly keen on share showcase as it has created better returns in late past (Focardi and Fabozzi, 2004). Be that as it may, before putting cash in the supplies of various organizations, it is basic for each financial specialist to have sufficient information with respect to the speculation the executives. Venture the board can be characterized as buy and offer of speculations inside a portfolio. The territory of speculation the executives is very wide which incorporates banking, planning exercises and expenses; however by and large viewpoint venture the board alludes to exchanging of protections and portfolio the board to accomplish some ideal objectives (Pihlman, et. al., 2011). Significant exercises associated with venture the board are: Dissecting fiscal reports of the organizations Choice of stocks Choice of benefits Actualizing wanted arrangement, and Constant checking of speculation exercises (Fabozzi, 2008). Venture Objectives and Philosophy Goals Underneath referenced are primary destinations of the considerable number of speculators relying upon their hazard taking capacities and phase of life: Pay: The fundamental thought process behind creation venture of the considerable number of financial specialists is producing pay. They consider share showcase as elective wellspring of salary and put resources into protections which convey more significant yields (Focardi and Fabozzi, 2004). Development and salary: Another speculation object of a financial specialist is both; capital addition and pay. A large portion of the individuals dont just need additional salary; rather they likewise need valuation for their capital. Capital thankfulness is related with the hazard taking capacity of a financial specialist. Wellbeing: Investments are never viewed as protected as certain sorts of dangers are constantly connected with them. Still there are some venture items, for example, government bonds, fixed stores which convey low however ceaseless returns. Individuals who put resources into such instrument have principle target of security of their contributed capital (Fabozzi, 2008). Development: Unlike development and pay, a target of a portion of the speculators is just development, that is, they don't need any salary from their venture, rather simply need to see their capital developing. Such speculators put resources into products, property advertise, gold, common assets, and so on. Dynamic exchanging/theory: Another target of financial specialists is dynamic exchanging or hypothesis of the market exercises (Focardi and Fabozzi, 2004). Aside from above expressed goals, a portion of different targets of speculation are charge exclusion and liquidity. Theory Various individuals have diverse thought process behind creation interest in any type of instrument. Consequently, speculation theory characterizes certain standards based on which an individual settles on choice of venture (Swensen, 2009). These methods of reasoning may differ from individuals to individuals, for example, Principal Investing: With this way of thinking, an individual or gathering assess the profit possibilities of the firm and based on that settles on their speculation choice. Worth Investing: In such sort of theory, speculator breaks down all the stocks and recognizes the organizations whose stocks are underestimated. Further, such people accept that there are higher odds of these stocks to convey better returns (Brentani, 2003). Development Investing: Investors with such way of thinking accept that it is gainful to put resources into those stocks which are structure the rising parts. Items and administrations which are from developing divisions have higher development prospects and are relied upon to convey returns at higher rates (Smithson, 2003). Specialized Investing: These are the people who contribute based on past execution of the stock and disregard its present standing. Such speculators assess the past information of the organizations and on the premise if examination of the information settles on sell or purchase choice (Kendall and Rollins, 2003). Socially Responsible Investing: Investors with such sort of theory searches for those stocks which effectively partake in corporate social exercises. They feel those organizations which observes moral business measures and stick to moral norms will create better outcomes in contrast with different organizations (Focardi and Fabozzi, 2004). Contrarian Investing: Investors with this sort of theory are bunch in the market. They perform simply inverse sort of action comparable to the remainder of the market. There exchanging choices are negate to most of the market. For instance, if different speculators will go for purchasing of specific stocks, they will go for its selling and the other way around (Pihlman, et. al., 2011). Portfolio Strategy and Asset Allocation Portfolio Strategy Financial specialists put resources into more than one stock based on execution of specific stocks. Along these lines, mix of the considerable number of stocks is known as arrangement of stock. Portfolio methodologies are not however broad rules that help speculators in deliberately putting resources into supplies of various organizations in order to meet their money related objectives. It manages structuring of ideal portfolio and resource estimating. In this respects, chance return exchange off is the best instrument which is broadly utilized by the financial specialists in determination of ideal portfolio (Kendall and Rollins, 2003). Further, the Capital Asset Pricing Model (CAPM) shows that proportion of affectability () is with respect to the advantages hazard premium. Resource Allocation While placing cash in any speculation instrument, it is basic to appropriately dispense the assets in various resources. In this manner resource allotment can be named as venture system that helps in sufficiently putting cash into various stocks or instruments so the portfolio can accomplish a harmony among hazard and prize. At the end of the day it tends to be said that this methodology bargains in altering the level of various resources in the portfolio according to the venture time span, objectives and hazard resistance limit of a speculator (Kendall and Rollins, 2003). Essentially this procedure is received by the financial specialist for differentiating its speculation portfolio with the goal that general hazard from the venture can be diminished. Return of a venture is significantly subject to the distribution of the advantages in the portfolio. Attributes of various resources are unique in relation to one another and they perform diversely in various financial situation and ec onomic situations. Further, unique venture instruments convey various returns and these various returns are not flawlessly related (Kendall and Rollins, 2003). In this manner, an ideal portfolio is one which is very expanded, that is which comprises of various diverse venture instrument with differed qualities so generally hazard from the speculation can be diminished and still the speculation procures more significant yields. Here are a portion of the systems that can be utilized for accomplishing ideal resources assignment: Key Asset Allocation: this is the most well-known strategy for resource assignment and spotlights on the idea of essential approach blend. That it, it incorporates stocks structure every advantage class dependent on their normal pace of profits. For instance, the portfolio may comprise of 50% bonds with yearly return of five percent and 50% stock with yearly return of 10% to accomplish an arrival of around seven and half percent (Focardi and Fabozzi, 2004). Consistent Weighting Asset Allocation: The above spotlight on purchase and hold idea. In this way, regardless of whether the situation changes, the portfolio continues as before. To defeat from this, one may embrace a consistent weighting resource portion approach. In this methodology, the financial specialist continues rebalancing the portfolio according to the adjustments in the monetary and economic situations. For instance, if some stock isn't performing admirably and its costs are going down, financial specialist can contribute on it and other the other hand, if cost of a specific stock is going up, the speculator can sell that stock (Focardi and Fabozzi, 2004). As such there isn't thumb rule for time of rebalancing the portfolio in vital and steady weighting resources allotment, however for the most part it is guidance to rebalance the portfolio when the real estimation of the portfolio changes five percent from its unique worth. Strategic Asset Allocation: If a financial specialist contributes for longer time term, in such cases the above expressed assignment systems ends up being inflexible (Pihlman, et. al., 2011). Consequently, here and there it is helpful to put resources into certain protections for shorter timeframe to rehearse strategic deviation and to profit by extraordinary speculation openings. Further, this methodology brings adaptability. This is viewed as reasonably dynamic methodology however in this the speculator must know about momentary venture opportunity, so later on he can again rebalance the portfolio (Pihlman, et. al., 2011). Dynamic Asset Allocation: Next system embraced by a portion of the speculators is dynamic resource designation methodology. It is additionally a functioning resource allotment procedure in which I

Office Manager Resume Template, Examples Complete Guide

Office Manager Resume Template, Examples Complete Guide It is widely thought that being an office manager is the easiest job in the world because people assume that this job position is all about bossing other people around and sitting in the office for 8 hours.But can’t be further from the truth, because being an office manager requires having special skills and knowing that you are in charge of a whole group of staff members sure can put a lot of pressure on your shoulders.There’s no wonder why office managers are so highly paid and rewarded, and it’s not because they enjoying telling other people what to do, but because they know how to implement the right leadership techniques, how to organize the whole company, so everything runs smoothly and also how to maintain tight bonds with clients.So today we are going to talk about how to write an office manager resume, and we will guide you step by step so that you have a clear idea on how to write the best resume possible for this position.Also, we are going to show you two practical examples of how your resume should look like, and if that isn’t enough then we suggest taking a look at our resume template builder where you will certainly find everything you need to know about writing the perfect resume.So, without further ado, let’s begin!Office Manager Resume Example Right Office Administrator Resume Example Right Create your own resumeWe reached the end of our two resume examples, and now we are going to focus on how to write your resume step by step.If you still have some concerns on how to write your resume, please check our resume builder where you will get further information.PERSONAL INFO SECTION IS THE FIRST AND MOST IMPORTANT IMPRESSIONYou should view the personal information section as your business card, and therefore you are expected to provide some basic information about yourself, such as your full name and place of residence.When it comes to providing your name to your employer or hiring agent or anyone who is going to read your resume, you should always give your real name and stay clear of nicknames because not only is it unprofessional but also you can’t expect to be called “Bobby boy” in a serious work environment.Oliver McCarty RightOllie McCarty WrongThe address and phone number are pretty much mandatory because your employer must know how to contact you and becaus e most companies have a strict information security policy, you dont have to worry about your info leaking anywhere.A photograph isnt mandatory, but if your employer is requesting it then you should provide one.Some companies have facial recognition software so that is why you might be asked to give a photo of yourself, nothing unusual.Providing an E-Mail address is also very important because today most business-related things are done via E-Mail and you cant expect your employer to call you on your cell phone and ask you if you want to take the job or not.That being said, you should create a new E-Mail for business purposes only and not use the one you’ve created in the 8th grade to login into Facebook.jack.tailor@gmail.com Right samurai_jack221@gmail.com WrongMake sure that your social media is also presentable and dont use the same Twitter or Facebook account for your job and your standard usage because many companies track social media activity of their employees and you su re dont want them to dig up some inappropriate things you mightve posted 7 years ago.As far as LinkedIn is concerned, you should use it as a second resume, a place where your employer can find out things about you which aren’t listed on your original resume, and it is a great tool for presenting all of your skills and accomplishments throughout your career.Also, try to keep your LinkedIn account link tidy and professional.Social MediaTwitter: twitter.com/raymond.jLinkedIn: linkedin.com/in/carl.s.boward RightSocial MediaTwitter: twitter.com/ray.jay555LinkedIn: linkedin.com/in/carl.s.boward_4680002123 WrongTHE BEST WAY TO WRITE THE SUMMARY SECTION OF AN OFFICE MANAGER’S RESUMENext, we have the summary section, and this is just a brief introduction to your whole resume to let your employer know what he should expect in the sections that follow.You should pay attention to certain points so that you write your summary properly and not get yourself into a situation where your summar y doesn’t match the rest of your resume:Don’t bite more than you can chew â€" Never write in your summary things which can’t be found in the rest of your resume and don’t over-emphasize things because that can lead to confusion and you will make a bad impression that you are either showing off or that you are lying.Avoid writing trivial points â€" Dont write obvious information or information which has nothing to do with your resume just so you fill the summary with more sentences.Be short and precise â€" You should only write 2 or 3 sentences but also precisely list important things that you want to highlight. In the case of the summary section â€" less is always more.Write your summary last â€" If you are struggling with the summary section, then just write it last when you already finish the other sections, that way you are making sure that it matches the rest of your resume.To put things into perspective, your resume should look something like this:SummaryI am a college graduate and a certified office administrator with over 4 years of experience in office management and personnel administration. I have worked for companies such as the American Red Cross and Ricoh. I have clean work ethics, leadership skills and I know how to motivate others to be more productive. RightSummaryGraduated from college and looking for a job. I have four years of work experience, and I think I have what it takes to be a part of your company. WrongNever try to beg for a job and especially don’t do it in the summary section because if you are begging for a job, then that means that you might lack some skills and requirements that are important for that job position.Its better, to be honest about yourself and write nothing but the truth than to lie and get the job but then risk getting caught in your lies and being fired immediately.HOW TO SHOWCASE YOUR WORK EXPERIENCEIf you are applying to be an office manager, certainly one of the most important sections of your resu me is the experience section because here you must list all the companies you’ve worked for in the past and your contributions to those companies.When your employer sees that youre not just bragging about your skills and sees that youve benefited companies before, he is more likely to hire you because everyone wants to have a good employee who will make a difference in a company.Also, because an office manager is a rather high position, you are expected to list your most important accomplishments and not just write a job description.You should implement some numbers as well â€" how many projects you’ve been a part of how many staff members you’ve been working with, and how many partnerships have you established and so on.Employers pay attention to these things, and this is what will differentiate your resume from the rest. Right WrongAs you can see, there are right ways to write the experience section, and there are horrible ones as well.TIPS TO WRITE EXPERIENCE SECTION AS AN OFFICE MANAGERNow, the education section isnt your top priority, that isnt to say that its not important, just that there arent any requirements, other than a bachelors degree, which are mandatory to become an office manager.For example, you can be an office manager for a medical company and not have a degree in medicine, but rather a degree in business.Of course, it would be perfect if you had a degree both in medicine and in business, but not everyone has that so there is no pressure if you dont have it either.What’s important is that you have a bachelor’s degree and that you have 3 â€" 4 years of experience, but as you can imagine, everything over that is just a plus, so things listed below will surely help you:A high GPA scoreInvolvement in various projectsWritten papersInvolvement in student organizations Right WrongBusiness schools, in particular, are also in high demand in the office administration workforce mainly because nearly all employers think that its better than their office manager knows how to conduct business on a professional level and understands how the company functions.OFFICE MANAGER SKILLS THAT SHOULD BE ON YOUR RESUME (IF YOU WANT TO LAND THAT JOB INTERVIEW)The skills sections is a very important part of your resume as an office manager mainly because in this section you are highlighting your skillset â€" the skills you own which can influence and improve the progress of a company.You should avoid listing unimportant points and things which you are already expected to know because it will seem like you are pointing out the obvious just so your skills sections appear richer.That being said, you should write your skills sections somewhere in the line of: Right WrongWe aren’t exaggerating. You won’t believe what people write in their skills sections, so if you follow our instructions, you will do just fine.USEFUL TIPS TRICKS THAT GET OFFICE MANAGERS HIRED ALL THE TIMELength â€" The length of your resume should always be two pages max, and even that is sometimes too much. One page is all you need to write a perfect and professional resume without any unimportant information.Font â€" Always use the same font throughout your whole resume and be sure to use standard fonts and not the ones which appear to be handwritten because most resumes are run through a machine and there is a high chance that your resume wont be scanned.Format â€" You should make sure to have your resume in different document formats such as PDF or TXT because you never know which format you will be asked to provide. Also, you should have several physical copies of your resume and be sure to bring one on your job interview just in case.Bullets â€" Because employers a nd hiring agents dont really spend a lot of time, if any, reading resumes, you need to make sure that you write your resume as neatly as possible and bullets are your best friends in this situation because its much easier to skim read using bullets than picking out keywords from a block of text.Highlights â€" With bullets, be sure to highlight the most important things from your resume and always use numbers in numeric rather than writing them because they are easier to spot that way.Bold and Italics â€" Avoid bolding or using italics too much to highlight information because it seems unprofessional and doesnt look very nice at first glance. Use bolding and italics only when its necessary.Chronology â€" You can write your education and experience section in chronological order, meaning from back to front or you can even do a reverse chronological order. The reverse order is great for the education section as your most important and newest academic achievements will be on the top and surely be spotted first.Proofreading â€" You should always proofread your resume before sending it to your employer because even if you are a professor of literature you are bound to make few grammatical errors which won’t do you any good.Reviewing â€" Also, be sure to get your resume reviewed by a professional because he can tell you what you can change about your resume to make it look more professional and also maybe spot any mistakes you’ve made so that you can correct them.Adapting â€" No two resumes should be the same meaning you should always write a new resume for every job you’re applying because most of the times the things you write on your resume just apply to that one specific job so you should at least try to adapt your resume if you don’t want to write it all over again.Articulating â€" You should know how to properly articulate your words when writing your resume because without knowing some basic terminology, it will seem as you aren’t experienced in the job position you say you are.Formality â€" Always write your resume in a formal tone and never address your employer directly and if you have to do it for some reason, don’t address them by their first name â€" Mr. X will do.E-Mail and telephone â€" Always check your E-Mails daily and always have your phone with you because you never know if you will get a call or an E-Mail saying that you have a job interview on Tuesday. This way, you will be on standby and always ready.Resume builder â€" If you still have some questions about how to write your resume then head on to our resume builder where you can choose various templates according to your needs, and you can easily delete or add sections which is going to make writing your resume that much easier.CONCLUSIONThat’s about it for this resume guide, and we hope that you’ve found this information useful.We gave you two examples of how your resume should look like and what are its most important sections.Then we went through each section and did a step by step overview of what is right and what is wrong as well as giving you some tips along the way.And finally, we gave you some other useful tips which you should follow so that your resume not only appears more professional but is actually a well-written one and not just filled with unimportant information.All in all, if you still are a bit confused about how to write your resume then check out our resume builder, it will surely help in answering any remained questions.Good luck with your job interview! Create your own resume

Customer Relationship Marketing ( Crm ) - 963 Words

Introduction Customer Relationship Marketing (CRM) is more focused on what happens after a customer is acquired. The goal is to develop a long-term customer relationship that benefits both the customer and the company. This summary will discuss the purpose of customer relationship marketing, the customer value versus the company value, strategies used to implement CRM, and review companies that have successfully implemented customer relationship marketing programs. Purpose of CRM Relationship marketing aims to build mutually satisfying long-term relationships with key constituents in order to earn and retain their business. The four main constituents are customers, employees, marketing partners, (i.e. suppliers, distributors, dealers) and financial partners (i.e. shareholders, investors). The outcome of relationship marketing is a company asset called marketing network. The marketing network consists of the company and supporting stakeholders with whom it has built mutually profitable business relationships. Customer relationship marketing is often confused with customer relationship management. Their abbreviations are the same but they have two different meanings. CRM is a range of one-on-one relationship marketing programs based on the level of company and customer value. Customer relationship management is the management of those relationships. 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Battles That Changed the Outcome of the American...

Battles that Changed the Outcome The Americans started out as a bunch of uncivilized colonies, but after the revolutionary war, they become a strong country that beat Britain for freedom. On Christmas night General George Washington makes a bold decision to cross the Delaware and ambushed the Hessians. Although risky, Washington brought new life to his rag tag army. General Burgoyne decides that in order to win this war, he needs to cut off New England from the rest of the colonies. Burgoyne’s plan sounded like a good idea to the British, but this action could be argued to be the reason why Britain did not win this war. Nearing the end of the war, the British were scarce on man and supplies. Washington took his army and his French†¦show more content†¦Getting across the Delaware was slow due to bad conditions. Temperature were constantly changing, which makes at different times rain and other times sleet. Washington knew that a strong boat would be needed to travel through ice. That is why General W ashington chooses the Durbam boat. Durbam boats were the boats used to cross the Delaware River (Washington’s Crossing Historic Park). It was Ideal for transporting goods, which made it good to bring troops and supplies across the Delaware. Ice chunks and storms delayed the army. Having completed the crossing around 3:00 AM, they began their march south towards Trenton. Both columns approached the outskirts of Trenton shortly before 8:00 AM on December 26. Getting across the Delaware was only half the battle; the other part was physically fighting the Hessians. The Hessians, men hired by British to fight, were under complete surprise from the attack on Christmas by Washington. Commander John Rall ignored hints that showed that they might be under attack. Americans fought from behind trees and in houses, while cannons and other weapons took down two major streets in the town. 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Prom Nights from Hell Chapter Thirteen Free Essays

Miranda sat in the car watching the power boat disappear on the horizon, taking Sibby wherever she was going. You have no time to relax, she reminded herself. Deputy Reynolds might be headed for prison, but he can still talk, and you know he lied about how he found you, which means someone at Chatsworth knows something, and then there’s the question of who put the bounty on your head and- Her cell phone rang. We will write a custom essay sample on Prom Nights from Hell Chapter Thirteen or any similar topic only for you Order Now She reached across the seat to grab her suit jacket and tried to jam her hand into the pocket to get the phone, but the handcuff bracelet kept getting caught. She turned the jacket over and dumped everything onto her lap. She caught it on the last ring. â€Å"Hello.† â€Å"Miranda? It’s Will.† Her heart stopped. â€Å"Hi.† Suddenly feeling shy. â€Å"Did you, um, have fun at prom?† â€Å"Parts of it. You?† â€Å"Me too. Parts of it.† â€Å"I looked for you after the bomb threat, but I didn’t see you.† â€Å"Yeah, it got kind of hectic.† There was a pause and they both started talking at once. He said, â€Å"You first,† and she said, â€Å"No, you,† and they both cracked up and he started, â€Å"Listen, I don’t know if you were planning to come to Sean’s place for the after-party. Everyone is here. It’s fun and all. But-† â€Å"But?† â€Å"I was wondering if maybe you’d want to get breakfast instead. At the Waffle House? Just the two of us?† Miranda forgot to breathe. She said, â€Å"That would be completely fantastic.† And remembering she wasn’t supposed to be too eager, added, â€Å"I mean, that would be okay, I guess.† Will laughed, his warm-butter-melting-on-break-fast-treats laugh, and said, â€Å"I think it would be completely fantastic, too.† She hung up and saw that her hands were shaking. She was having breakfast with a guy. Not just a guy. With Will. A guy who wore space pants. And thought she was hot. And possibly crazy. Which, p.s., accessorizing with handcuffs is not exactly going to help. She tried again to snap the bracelets with her hand but she couldn’t. Either these weren’t normal cuffs or knocking out ten people in one night-actually eight, since she’d done two of them twice-was the limit of her strength. Which was interesting, her strength having limits. She had a lot to learn about her powers. Later. Right now, she had half an hour to find some other way to get the cuffs off. She started shoving things from her lap back into the pocket of her suit jacket so she could drive, then stopped when she saw an unfamiliar box. It was the one Sibby had given her when they met-could it seriously be only eight hours ago? What had she said, something odd. Miranda remembered it now, Sibby handing her the name sign and the box and saying, â€Å"This must be yours.† But with the emphasis different. â€Å"This must be yours.† Miranda opened the box. Inside, nestled in black velvet, was a handcuff key. Are you ready to own your future? It was worth a try. How to cite Prom Nights from Hell Chapter Thirteen, Essay examples

Child and Elderly Abuse Assessment †Free Samples to Students

Question: Discuss about the Child and Elderly Abuse Assessment. Answer: Introduction: The girl Jane is on the verge of being an adult as she is seventeen years and ten months old. She has been living in foster care from the age of ten. Before she came to the foster care, she was constantly abused and neglected by her own family members (Read and Bentall 2012). Due to this incident, she faced many negative outcomes in her life like learning management difficulty and self-harm. The victim has been the subject of abuse from the early childhood. Some studies showed that the childs age has a direct effect with neglect and maltreatment. If a child became sexually abused very early in life, he or she is more likely to suffer from problems. Jane had the same condition. Because of this, Jane developed some issues like learning difficulties and self-harm. Just as most of the survivors, Jane has also experienced extreme emotional turbulence, which led her to feel shame and self-blame (Read and Bentall 2012). As it is been studied that the woman survivor with emotional problem always remains at risk of being a victim as they suffer from low self-esteem. Jane should attend counseling with a recommended therapist thrice a week and follow the prescription of the doctor. Her foster parents should have also been supportive to her. The foster parents should start trusting her with some responsible job. This will make her to be self-sufficient. This small steps are necessary to make her independent and self sufficient (Karakurt and Silver 2014). A social worker, a psychiatrist and a nurse who has previously worked with many of the child abuse victims can confirm the assessment. The girl, Jane is barely an adult, with low self-esteem and learning disabilities management. The girl also has a history of self-harm. If she starts staying independently and experiences failure in life; this will led her to anxiety and may be even suicide. The girl is still not financially independent, and has learning disability. She may not be able to manage the pressure (Karakurt and Silver 2014). Jane will need help from a psychiatrist who might prescribe her with drugs if needed. Counseling her is a necessary step. According to the attachment theory, a child has a natural inclination of being emotionally attach with others, which helps them to survive. A child becomes emotionally attached with his or her family members at first. The emotional bond with the family members and the others helps the child to survive. As a child, Jane has suffered with negligence and physical abuse from her nearest family members. This led her to have dysfunctional attachment with her family members. When she was finally put into foster care, she still could not make emotional relationship with them. She always thought that she is alone in this world. This insecure pattern of attachment leads her to have low self-esteem and anxiety. Conclusion: It can be concluded that Jane is now not fit to be independent due to her low self-esteem, financial dependence and learning disabilities. I would first carry out a thorough enquiry about the current condition of the Tonys family and talk with the principal to collect the information about Tonys family and the type of maltreatment that both Tony and his grandmother are undergoing. Taking to Mary and Tony would help me to understand the extent of the unhealthy condition of the family. The change in the behavior of Tony is also indicative and helps me to predict that Tony is being abused and urge him to take required measurement (Van der Kolk 2017). I would first observe the incidents, and then I will carry out an enquiry thoroughly to be confirmed about the incidents. Then I would consult with the principal, teachers as well as with Tony. The next step that I would take is to contact the regional child protection office and the local government services and give him the report that I collected. It would be my duty to inform that Tony is in a risk of significant harm. Then I would ensure that Tony gets the proper help and protection from the regional child protection and provide them all the necessary documents management that is required as an evidence (George, and Ferraro 2015). The elderly are exploited and can be exploited in a number of ways. Tonys grandmother is also suffering from elderly abuse by her son. I would take steps to protect Tonys grandmother from any further abuse by her son. I would discuss this matter with an attorney or a trusted friend. I would also proceed to take a legal help and inform the personnel the entire incident. I would also provide Tonys grandmother some information and her action, which would be helpful to her when she would face abuse again. I would also call for help and report the information that I collected from the enquiry and I would continue to maintain a contact with her to protect her from any further harm (Eastman, 2013). It is my legal duty to inform the local child protection agency about the undergoing abuse. The legislations that include the child protection are divided into two laws, which include civil law and criminal law. I would try to take measures by utilizing these laws and protect Tony from any further significant risks. Tonys grandmother was harmed physically, which is a criminal offence. I would follow this law and report to the social service providers. It is my crucial duty to inform the details of her condition. This law provides the power to have an easy access to talk with the victim and ensure her safety from any further harm (Cukovic-Bagic et al. 2013). The Principal of the school was worried about the child Tony and his family situation. As Tonys father has committed a criminal offence by hitting Mary, the social service providers have to take him into custody. Tony and his grandmother should attend counseling session with a psychiatrist. This will help the child and the grandmother to grow back their lost self-esteem (George, and Ferraro 2015). I think Mary is emotionally dependent on Tonys father. Because of this, Tonys father has taken them for granted and has been abusing them for money. I personally think that Tonys father should be taken into custody. As Tonys family has a history of drug abuse, his father also might have an addiction or can have multiple addictions. Tonys grandmother just have Tony with her with no support, she thinks her son can provide the support to her and Tony. I would think of another way, which is to evaluate his history of drug abuse. If he turned out to be an addict, I will help the family to enroll him to a rehab service.(Cukovic-Bagic et al. 2013). References: Cukovic-Bagic, I., Welbury, R.R., Flander, G.B., Hatibovic-Kofman, S. and Nuzzolese, E., 2013. Child protection: legal and ethical obligation regarding the report of child abuse in four different countries.Journal of forensic odonto-stomatology,31(1). Eastman, M., 2013.Old age abuse: a new perspective. Springer. George, L. and Ferraro, K. eds., 2015.Handbook of aging and the social sciences. Academic Press. Gould, F., Clarke, J., Heim, C., Harvey, P.D., Majer, M. and Nemeroff, C.B., 2012. The effects of child abuse and neglect on cognitive functioning in adulthood.Journal of psychiatric research,46(4), pp.500-506. Karakurt, G. and Silver, K.E., 2014. Therapy for childhood sexual abuse survivors using attachment and family systems theory orientations management.The American journal of family therapy,42(1), pp.79-91. Read, J. and Bentall, R.P., 2012. Negative childhood experiences and mental health: theoretical, clinical and primary prevention implications. Van der Kolk, B.A., 2017. This Issue: Child Abuse Victimization.Psychiatric Annals,35(5), pp.374-378.

Worlds Harlan Ellison. Volume 3. Contracts soul Review Essay Example

Worlds Harlan Ellison. Volume 3. Contracts soul Review Paper Essay on Worlds Harlan Ellison. Volume 3. Contracts soul Repent, Harlequin! said Tiktakschik and Man and dog , along with I have a mouth, but I can not cry - considered to be programmatic works of Harlan Ellison, however, to us before -. Still . and let not bite you werewolves are critics who will give you with the full moon of their judgments, but I just tell you about these two works Repent, Harlequin! -. said Tiktakschik - a tragic Hosanna social disobedience, bastard from crossing Toro, Orwell and the American traveling circus. society of the future where everything is clearly on schedule. And for every delay of your life is deducted as much time as you missed the appointed time. To work by 8:00, and you come to the 8:03? Ok, a special agency strikes those 180 seconds of your kardiokarty which is related to your heart now you do not die at the age of 68 years, 33 days, 12 hours and 33 minutes and exactly at 12:30. Well, if it will not be late anymore. And here, in this world where everything in the world will provide a schedule appears arrogant clown, romantic rebel, dressed in a clown outfit. Harlequin. It flies over the city in a glider shaky structures and bombards enterprise pepper marmalade. He promises to surrender at noon, and he comes to pre sowing confusion in the mind formatted. He is ordered to appear at the Ministry for such and such and such. And waiting for him in vain for long hours. And yet, and yet Harlequin will be caught. And harsh Tiktakschik Minister in charge of the time, who coos so that the blood run cold will make its verdict. It was then, Ellison openly and recall Orwell, and complete the story in full accordance with the 1984. We will write a custom essay sample on Worlds Harlan Ellison. Volume 3. Contracts soul Review specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Worlds Harlan Ellison. Volume 3. Contracts soul Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Worlds Harlan Ellison. Volume 3. Contracts soul Review specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Beautiful grotesque atmosphere of peace, which is possible, it would seem only a circus freaks. Melodiousness of the language (or translation?), And a fascinating story three ingredients for a very good story by Harlan Ellison Man and his dog. joy for every maniac who spent sleepless nights playing Fallout. Though, and not only. World after the bomb in the words of this type of fantastic story itself Ellison. In a nuclear flame third world familiar civilization was destroyed, and now wastelands pytajutsja exist survivors, almost instantly having lost civilization, so different monstrous mutant belching war. World is ruled by gangs, go there and singles all of which less wandering. One of them Albert / Vic is our main character. The company he is faithful dog a product of genetic experiments for military purposes. Dog I do not laugh, the author wrote the story for your dog! .. has a level of intelligence is clearly above its two-legged partner, is able to communicate telepathically, there is still just a set of bonus features. the existence of purpose in this particular couple is not. Eat, but leave their guts on the legal, prescribed by nature, location. Well, even the main character likes to have sex what the dog helps him, looking around the neighborhood womens bodies. The protagonist without hesitation knits horrible beauty of violence and was gone. In principle, the perfect man. Until then, until dudyat angels in gold tube not to meet a girl so beautiful that he was not expecting, and not knowing that feeling falls. And twirled, spun save her from the bandits and girl from an underground city such as asylum, where all civilized people live and canned, and do not know the troubles and glanvy hero in the city in a special attack that local women give birth to bad and in general it here lured and want to make the bull producer and the protagonist fuck Biff bang and ran away from there with a favorite girl a girl with pleasure all these well-fed canned citizens crumbled, almost like Natural Born killers and yes the main character had in the town of PSI one whose maxim that is true freedom and well, a lot of other nonsense. Overall, the story is fairly treshovay a, and yet wonderful. And read it is worth, perhaps, only for the sake of ending, after which it remains enthusiastic and masochistic feeling that Ellison again, with undisguised pleasure poked in someones bruised wound Read stories by Harlan Ellison:. Repent, Harlequin! said Tiktakschik Man and his dog

Designer Baby essays

Designer Baby essays Designer baby is a very recent topic that started around the late 20th century into the 21st century. Since the time DNA was discovered, genetic modification is advancing in our world. One discovery leads to the next, from fertilization by sperm injection to freeze-banking of embryos and postmenopausal motherhood to genetic tests for embryos and transgenic animals. The term designer baby simply means, designing a baby. That means that you can chose your babys sex, appearance, intelligence, longevity, and many personality traits. The process to design a baby to the parents specification is called germline engineering. This technology helps us pick the genes we want for the future to-be-child and it is very similar to genetic engineering. Every parent wants their child to be special or perfect to their own ways. This method can be what every parent is looking for, the cost of this procedure ranges from $2,000 - $30,000, depending on if you want to only choose the childs sex or other traits like personality, intelligence, and appearance. Many topics are revolving around this like cloning, stem cell research and genetic engineering. There ware many main issues surrounding this topic. Some of the issues are: Is it right to play god? Is it moral? Is designing a baby too far? How would the designer baby grow to feel? What if the baby didnt like their traits their parents picked? Can they sue? Does the process of designing the baby harmful in any way? Is designing a baby really needed? Is it right to manufacture human beings? These are the questions that many people ask and what we discuss about. Since now a day, quality is a problem for some people and that is why we turn to designer baby. If allowed or not, it will lead to many other sub issues that we will have to deal with and debate around with. All of these issues should be ethical, medical or psychological. For ex...

SHOULD ETHANOL BE REQUIRED IN GASOLINE Research Paper - 2

SHOULD ETHANOL BE REQUIRED IN GASOLINE - Research Paper Example However, many others argue that ethanol is neither economical nor environmental friendly and it cannot cater the energy needs of America even if the whole lands in America are cultivated with ethanol producing plants. This paper tries to find answers to the question; SHOULD ETHANOL BE REQUIRED IN GASOLINE? Korzeniewski, (2009) argued that ethanol is cheap compared to gasoline and it helps mixers generate higher octane ratings (Korzeniewski, 2009). Oil prices are growing day by day and more over, the oil sources are exhausting every day. Some experts pointed out that the available oil sources may last for only 30-40 years more if the consumptions continue at the present rate. Under such circumstances, it is necessary for us to find an alternate energy source and many people believe that biofuel may replace oil fuels in future. However, Taylor and Van Doren, (2007) have questioned above argument. In their opinion, the perception about ethanol as an economical fuel is only a myth. They have quoted a 2005 report issued by the Agriculture Department, and argued that corn ethanol costs an average of $2.53 to produce, or several times what it costs to produce a gallon of gasoline (Taylor and Van Doren, 2007). In other words, ethanol use cannot be encouraged in America without giving subsidie s. It is difficult for the government to spend huge amounts as subsidies for encouraging ethanol use, especially in the present economic crisis situations. Another major question raised by the critics of ethanol is the feasibility of ethanol fuel in old cars. These people argued that ethanol may create major problems in old car engines and the engine could be damaged if ethanol fuels used for a prolonged period. In their opinion, new engines and new cars compatible with ethanol is required to encourage the ethanol use in America. Korzeniewski, (2009) has pointed out that â€Å"todays cars and trucks are all fully

To what extent has self-regulation always been central to the workings Essay

To what extent has self-regulation always been central to the workings of health and safety legislation or is it mainly a post-Robens Committee development - Essay Example t of the private ends of its membership--or it may act governmentally in so far as public policy tasks are delegated to private actors or institutions. Both forms of activity may, indeed, be combined. The process of self-regulation may, moreover, be constrained governmentally in a number of ways--for instance by statutory rules; oversight by a governmental agency; systems in which ministers approve or draft rules; procedures for the public enforcement of self-regulatory rules; or mechanisms of participation or accountability. Self-regulation may appear to lack any state involvement but in reality it may constitute a response to threats by government that if nothing is done state action will follow.( S.Dawson, P.Willman, A.Clinton and M.Bamford, 1980). A second variable concerns the extent of the role played by self regulators. A full role may involve the promulgation of rules, the enforcement of these on the ground, and the monitoring of the whole regulatory process. Self-regulation, however, may be restricted to one of these functions where, for instance, rules are drafted by a self-regulatory organization but are enforced and monitored by a public agency. Self-regulation may merely operate as an element within a regulatory regime. (Bernardo Bortolotti, Gianluca Fiorentini, 1999). The degree of binding legal force that attaches to self-regulatory rules is a third variable to be noted. Self-regulation may operate in an informal, non-binding, voluntary manner or it may involve rules of full legal force that are enforceable in the courts. Finally, self-regulatory regimes may vary in their coverage of an industrial sector--they may apply to all those who participate in an activity (perhaps because screening or licensing of entry is applied) or they may cover only those who join an association voluntarily. (P.Bartrip, 1996). Following the failed laissez-faire experiment in the nineteenth century, a raft of regulation was created to protect the health and safety of

Companys Product Line and Product Mix

Companys Product Line and Product Mix ACKNOWLEGEMENT I am thankful to Mr. KRISHNA GOPAL for providing me the task of preparing the Term Paper on COMPANYS PRODUCT LINE AND PRODUCT MIX RELATION. We at Lovely believe in taking challenges and the term paper provided me the opportunity to tackle a practical challenge in the subject of MARKETING MANAGEMENT. This term paper tested my patience at every step of preparation but the courage provided by my teachers helped me to swim against the tide and budge against the wind. I am also thankful to my friends and parents for providing me help at every step of grounding of the Term Paper. INTRODUTION:- PEPSICO Company PepsiCo is a world leader in convenient snacks, foods and beverages. Learn more about our brand, our company, and our people. Our Mission and Vision At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business. Our Brands Pepsi Co is home to hundreds of brands around the globe. Listed here are some of our most recognized. PepsiCo Values and Philosophy Our Values Philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make. The PepsiCo Family Meet the three major divisions of the PepsiCo family: PepsiCo Americas Beverages, PepsiCo Americas Foods, and PepsiCo International. Our History Lifestyle ImagePepsiCo has enjoyed a long, proud history dating all the way back to 1898. Take a trip down memory lane with us and explore some of our more memorable moments. Our People At PepsiCo, our people have driven our success for over 100 years. Meet the talented folks at the helm now and learn how theyre helping steer our company into the next 100. Our Progress PepsiCo is proud to share the progress weve made on of our Performance with Purpose agenda journey over the last year. Take a look at some the most significant successes. PRODUCT LINE:- Group of products manufactured by a firm that are closely related in use and in production and marketing requirements. The depth of the product line refers to the number of different products offered in a product line. For example, General Foods has about a dozen different products in its coffee product line. Each of these items is promoted as distinctive, although they share the same distribution channels and similar manufacturing facilities. McDonalds has developed a food product line that includes several hamburger, fish, and chicken sandwiches. A product line may be targeted to a particular customer group, such as Skill home shop tools, or sold to various customer types through the same outlets Product lining is the marketing strategy of offering for sale several related products. Unlike product bundling, where several products are combined into one, lining involves offering several related products individually. A line can comprise related products of various sizes, types, colours, qualities, or prices. Line depth refers to the number of product variants in a line. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line. The number of different product lines sold by a company is referred to as width of product mix. The total number of products sold in all lines is referred to as length of product mix. If a line of products is sold with the same brand name, this is referred to as family branding. When you add a new product to a line, it is referred to as a line extension. When you add a line extension that is of better quality than the other products in the line, this is referred to as trading up or brand leveraging. When you add a line extension that is of lower quality than the other products of the line, this is referred to as trading down. When you trade down, you will likely reduce your brand equity. You are gaining short-term sales at the expense of long term sales. Image anchors are highly promoted products within a line that define the image of the whole line. Image anchors are usually from the higher end of the lines range. When you add a new product within the current range of an incomplete line, this is referred to as line filling. Price lining is the use of a limited number of prices for all your product offerings. This is a tradition started in the old five and dime stores in which everything cost either 5 or 10 cents. Its underlying rationale is that these amounts are seen as suitable price points for a whole range of products by prospective customers. It has the advantage of ease of administering, but the disadvantage of inflexibility, particularly in times of inflation or unstable prices. There are many important decisions about product and service development and marketing. In the process of product development and marketing we should focus on strategic decisions about product attributes, product branding, product packaging, product labeling and product support services. But product strategy also calls for building a product line. Length, width, and depth. Length is the number of product linescollections and services. Width is the number of categories within a product line such as the SF or large print collections or the number of services for adults. Depth is the number of copies for each item or the number of times that a service is available. Thus the product mix can be expanded by adding length or new product lines, width of a new category to an existing product line [graphic novels], or depth [adding more copies to make particular content more accessible PEPSI PRODUCT LINE:- The Pepsi-Cola drink contains basic ingredients found in most other similar drinks including carbonated water, high fructose corn syrup, sugar, colorings, phosphoric acid, caffeine, citric acid and natural flavors. The caffeine free Pepsi-Cola contains the same ingredients but no caffeine. Some of the different and varied brands of Pepsi are as follows: All Sport Aquafina Caffeine-Free Pepsi Crystal Pepsi Diet Pepsi Gatorade Izze Jazz Josta Mirinda Mountain Dew Mountain Dew AMP Mountain Dew LiveWire Mountain Dew MDX Mug Root Beer Pepsi Pepsi Blue Pepsi Cappuccino Pepsi Max Pepsi ONE Pepsi Samba Pepsi Tarik Pepsi Twist Propel Fitness Water Sierra Mist Slice SoBe Storm Teem Tropicana Products Tropicana Twister PRODUCT MIX:- The variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment. PRODUCTS MIX OF PEPSICO:- PepsiCo makes products like Doritos, Lays, Cheetos, Fritos, Ruffle potato chips, Tostitos, Quaker Chewy granola bars, Sun Chips, Rold Gold pretzels, Stacys pita chips, Smartfood popcorn, Pepsi, Mountain Dew, Gatorade, Tropicana Pure premium, Sierra Mist, Propel, Tropicana juice drinks, Dole, SOBE Life Water, Aquafina, Capn Crunch, Life cereal, Starbucks ready to drink coffee, Lipton read to drink tea, Quaker oatmeal, Aunt Jemina pancake syrup, and Aunt Jemina pancake mix. Product Mix Decisions The term product mix was already defined. In the area of product mix, marketing decisions are width, length, depth and consistency. Width refers to number of product lines (Refer the new product management article). Length refers to the total number of items in a product line (different brands in a line). Depth refers to variants of each product in a line (different pack sizes of a brand). Consistency refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. Kotler says explicitly that product mix planning is largely the responsibility of the companys strategic planners. The top management has to assess with the information supplied by companys marketers, which the product mix. Hence the product mix is a shared decision by various functions of the company and not that of marketing department alone. Elements of a Product Mix If an organization is marketing more than one product it has a product mix. Product itema single product Product lineall items of the same type Product mixtotal group of products that an organization markets Depth measures the # of products that are offered within each product line. Satisfies several consumer segments for the same product, maximizes shelf space, discourages competitors, covers a range of prices and sustains dealer support. High cost in inventory etc. Width measures the # of product lines a company offers. Enables a firm to diversify products, appeals to different consumer needs and encourages one stop shopping. PEPSICO example in class. Why so many different products? Different needs of different target markets for the same product. Channels of distribution economies etc. LITRATURE REVIEW: Past analysis of product mix;- PRODUCT-MIX ANALYSIS Since top management is ultimately responsible for the product mix and the resulting profits or losses, they often analyze the company product mix. The first assessment involves the area of opportunity in a particular industry or market. Opportunity is generally defined in terms of current industry growth or potential attractiveness as an investment. The second criterion is the companys ability to exploit opportunity, which is based on its current or potential position in the industry. The companys position can be measured in terms of market share if it is currently in the market, or in terms of its resources if it is considering entering the market. These two factors-opportunity and the companys ability to exploit it-provide four different options for a company to follow. High opportunity and ability to exploit it result in the firms introducing new products or expanding markets for existing products to ensure future growth. Low opportunity but a strong current market position will generally result in the companys attempting to maintain its position to ensure current profitability. High opportunity but a lack of ability to exploit it results in either (a) attempting to acquire the necessary resources or (b) deciding not to further pursue opportunity in these markets. Low opportunity and a weak market position will result in either (a) avoiding these markets or (b) divesting existing products in them. These options provide a basis for the firm to evaluate new and existing products in an attempt to achieve balance between current and future growth. This analysis may cause the product mix to change, depending on what management decides. The most widely used approach to product portfolio analysis is the model developed by the Boston Consulting Group (BCG). The BCG analysis emphasizes two main criteria in evaluating the firms product mix: the market growth rate and the products relative market share. BCG uses these two criteria because they are closely related to profitability, which is why top management often uses the BCG analysis. Proper analysis and conclusions may lead to significant changes to the companys product mix, product line, and product offerings. The market growth rate represents the products category position in the product life cycle. Products in the introductory and growth phases require more investment because of research and development and initial marketing costs for advertising, selling, and distribution. This category is also regarded as a high-growth area (e.g., the Internet). Relative market share represents the companys competitive strength (or estimated strength for a new entry). Market share is compared to that of the leading competitor. Once the analysis has been done using the market growth rate and relative market share, products are placed into one of four categories. Stars: Products with high growth and market share are know as stars. Because these products have high potential for profitability, they should be given top priority in financing, advertising, product positioning, and distribution. As a result, they need significant amounts of cash to finance rapid growth and frequently show an initial negative cash flow. Cash cows: Products with a high relative market share but in a low growth position are cash cows. These are profitable products that generate more cash than is required to produce and market them. Excess cash should be used to finance high-opportunity areas (stars or problem children). Strategies for cash cows should be designed to sustain current market share rather than to expand it. An expansion strategy would require additional investment, thus decreasing the existing positive cash flow. Problem children: These products have low relative market share but are in a high-growth situation. They are called problem children because their eventual direction is not yet clear. The firm should invest heavily in those that sales forecasts indicate might have a reasonable chance to become stars. Otherwise divestment is the best course, since problem children may become dogs and thereby candidates for deletion. Dogs: Products in the category are clearly candidates for deletion. Such products have low market shares and unlike problem children, have no real prospect for growth. Eliminating a dog is not always necessary, since there are strategies for dogs that could make them profitable in the short term. These strategies involve harvesting these products by eliminating marketing support and selling the product only to intensely loyal consumers who will buy in the absence of advertising. However, over the long term companies will seek to eliminate dogs. As can be seen from the description of the four BCG alternatives, products are evaluated as producers or users of cash. Products with a positive cash flow will finance high-opportunity products that need cash. The emphasis on cash flow stems from managements belief that it is better to finance new entries and to support existing products with internally produced funds than to increase debt or equity in the company. Based on this belief, companies will normally take money from cash cows and divert it to stars and to some problem children. The hope is that the stars will turn into cash cows and the problem children will turn into stars. The dogs will continue to receive lower funding and eventually be dropped. PEPSICO PRODUCT MIX RELATE TO DEVELOPMENT OF PRODUCT LINE: PepsiCo product line directs relate to has product mix. When companys product line is developed then product mix also developed. Because A product mix consists of all the product lines and items that a particular seller offers for sale. Avons product mix consists of four major product lines: cosmetics, jewelry, fashions, and household items. Each product line consists of several sublines. A companys. pepsico a fairly wide product mix consisting of many product lines, product mix has four important dimensions: width, length, depth, and consistency. Product mix width refers to the number of different product lines the company carries including paper, food, household cleaning, medicinal, cosmetics, and personal care products. Product mix length refers to the total number of items the company carries within its product lines. Procter Gamble typically carries many brands within each line. For example, it sells eleven laundry detergents, eight hand soaps, six shampoos, and four dishwashing detergents. Product line depth refers to the number of versions offered of each product in the line. Thus, pepsicos pepsi come into different different color and taste. Finally, the consistency of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way. Pepsico product lines are consistent insofar as they are consumer products that go through the same distribution channels. The lines are less consistent insofar as they perform different functions for buyers. PEPSICO product line delopment is closely relates to product mix because when product line is big then company product mix also developed. Product line and product mix have direct relationship. Depth of the product line:- Product line depth refers to the number of versions offered of each product in the line. Thus, pepsicos pepsi come into different different color and taste. Pepsico added depth to its product line more then width of product mix because companys product mix width is narrow and product line depth is good. (LIKE- PEPSI PRODUCT IS MORE THEN OTHER PRODUCT) Product mix WIDTH:- product mix has four important dimensions: width, length, depth, and consistency. Product mix width refers to the number of different product lines the company carries including paper, food, household cleaning, medicinal, cosmetics, and personal care products. Product mix length refers to the total number of items the company carries within its product lines. Pepsico typically carries many brands within each line. For example, it sells pepsi, Aquafina Starbucks (Partnership) Lipton (Partnership) WIDE WIDTH, AVERAGE DEPTH The product lines are defined in terms of academic departments. The depth of each line is shown by the number of different product items-course offerings-offered within each product line. (The examples represent only a partial listing of what a real university would offer.) The state university has made the strategic decision to offer a diverse market mix. Because the university has numerous academic departments, it can appeal to a large cross-section of potential students. This university has decided to offer a wide product line (academic departments), but the depth of each department (course offerings) is only average. In order to see the difference in product mix, product line, and products, consider a smaller college that focuses on the sciences represented in Table 2. This college has decided to concentrate its resources in a few departments. CONCLUSION:- PEPSICOS PRODUCT LINE IS MORE DEVELOPED THEN PRODUCT MIX. PEPSICO PRODUCT DEVELOPMENT ALSO DEVELOPED ITS PRODUCT MIX. PEPSICO ADDED PRODUCT LINE DEPTH IS MORE THEN PRODUCT MIX WIDTH BECAUSE PEPSICO USE LIMITES OF DIFFERENT PRODUCT ITS INCREASE HAS PRODUCT LINE DEPTH. FOR INCREASING PRODUCT MIX. REFERANCE: http://pgdba.blogspot.com/2008/05/product-mix-product-line.html http://www.google.co.in/search?hl=enq=+PRODUCT+MIX+RELATE+TO+PRODUCT+LINEbtnG=Searchmeta=aq=ooq= http://www.google.co.in/search?hl=ensource=hpq=wikipediabtnG=Google+Searchmeta=aq=0oq=wi Assel, Henry. (1985). Marketing Management Strategy and Action. Boston: Kent Publishing Company. Bernhardt, Kenneth L., and Kinnear, Thomas C. (1983). Principles of Marketing. Scott, Foresman and Company. Dickson, Peter R. (1994). Marketing Management. Harcourt Brace College Publishers. Kotler, Philip (1980). Principles of Marketing. NJ: Prentice-Hall. Myers, James H. (1986). Marketing. McGraw-Hill. Schewe, Charles D., and Smith, Reuben M. (1983). Marketing Concepts and Applications. McGraw-Hill.

What Techniques Does F. Scott Fitzgerald Use When Describing the Lights and Colors of Gatsby’s Party?

Fitzgerald uses many different literary techniques and vivid when describing the lights and colours of the party to exaggerate the sense of how bright the lights and colours of his parties are. He seems to say that the brightness of the lights at Gatsby’s party are equivalent to the those of the sun. He writes that â€Å"the light grows brighter as the earth lurches away from the sun† he is talking about the sun going down and everything becoming darker, however he then says that â€Å"the light grows brighter† which suggests that as the sunlight goes away Gatsby’s lights go up so high that they balance out the light lost from the sun going down. This shoes us just how bright Gatsby’s lights really are, they are bright enough to replace the sun when it has gone down. That gives an impression of the party keeping the night alive and moving which gives a sort of life to the light that Gatsby has at his party. Fitzgerald then goes on to talk of light and colour in a lot less positive way than he previously has. he describes the guest’s clothes as â€Å"gaudy with primary colours† which is describing how bright and colourful even the guests are at Gatsby’s parties. The guests clothes are not nice and even though they consist of very simple primary colours they even manage to overdo this with them then being described as â€Å"gaudy†, which means that they are just too bright. This description is strikingly similar to the description of the light at Gatsby’s parties. We get the sense that although both of them are very simple they are just too over indulgent and bright. This also reflects on the guests personalities with all of them trying to be the brightest of them all. Gatsby uses this description i think to try and tell us that everything at Gatsby’s parties scream bright lights and colours not just the lights themselves. I think this is somewhat to help the reader with later descriptions that he makes about light and colour so that they understand that he may not be literally talking about the lights or the colours but about another aspect of the party.

Homecoming Essay

â€Å"Homecoming Queen† redirects here. For the thoroughbred racehorse, see Homecoming Queen (horse). Homecoming is the tradition of welcoming back alumni of a school. It most commonly refers to a tradition in many universities, colleges and high schools in the USA. It usually includes activities for students and alumni, such as sports and culture events and a parade through the streets of the city or town. Contents [hide] 1 United States 1.1 Origins 1.1.1 Baylor University 1.1.2 University of Illinois 1.1.3 University of Missouri 1.2 Traditions 1.2.1 Homecoming Court 1.2.2 Parade 1.2.3 Tailgate 1.2.4 Picnic 1.2.5 Dress-up days 1.2.6 Rallies 1.2.7 Homecoming dance 1.3 Competitions 1.4 Smaller school homecomings 1.5 Courtwarming 2 Canada 3 Other 4 See also 5 References United States[edit source | editbeta]Homecoming is an annual tradition of the United States. People, towns, high schools and colleges come together, usually in late September or early October, to welcome back alumni and  former residents. It is built around a central event, such as a banquet and, most often, a game of American football, or, on occasion, basketball, ice hockey or soccer. When celebrated by schools, the activities vary widely. However, they usually consist of a football game played on a school’s home football field, activities for students and alumni, a parade featuring the school’s marching band and sports teams, and the coronation of a Homecoming Queen (and at many schools, a Homecoming King). A dance commonly follows the game. When attached to a football game, Homecoming traditionally occurs on the team’s return from the longest road trip of the season. The game itself, whether it be football or another sport, will typically feature the home team playing a considerably weaker opponent. The game is supposed to be an â€Å"easy win† and thus weaker schools will sometimes play lower division schools. Origins[edit source | editbeta]The tradition of Homecoming has its origins in alumni football games held at colleges and universities since the mid-1800s. Many schools lay claim to having the first Homecoming,[1] but several seem to have the strongest claims. Baylor University[edit source | editbeta]Baylor University in Waco, Texas has a homecoming history that dates back to 1909 including what

Presidents Of The Great Presidents - 828 Words

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