Customer Relationship Marketing ( Crm ) - 963 Words

Introduction Customer Relationship Marketing (CRM) is more focused on what happens after a customer is acquired. The goal is to develop a long-term customer relationship that benefits both the customer and the company. This summary will discuss the purpose of customer relationship marketing, the customer value versus the company value, strategies used to implement CRM, and review companies that have successfully implemented customer relationship marketing programs. Purpose of CRM Relationship marketing aims to build mutually satisfying long-term relationships with key constituents in order to earn and retain their business. The four main constituents are customers, employees, marketing partners, (i.e. suppliers, distributors, dealers) and financial partners (i.e. shareholders, investors). The outcome of relationship marketing is a company asset called marketing network. The marketing network consists of the company and supporting stakeholders with whom it has built mutually profitable business relationships. Customer relationship marketing is often confused with customer relationship management. Their abbreviations are the same but they have two different meanings. CRM is a range of one-on-one relationship marketing programs based on the level of company and customer value. Customer relationship management is the management of those relationships. Gregor mentions in â€Å"The Marketing Audit Comes of Age†, it is the process of carefully managing detailed information aboutShow MoreRelatedAn Evaluation on the Customer Relationship Management (Crm) Service Marketing (Sm) with Special Reference to Emirates Airline†30191 Words   |  121 PagesDISSERTATION â€Å"AN EVALUATION ON THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) amp; SERVICE MARKETING (SM) WITH SPECIAL REFERENCE TO EMIRATES AIRLINE† March 8, 2010 By: YASIR ALI 0811866996244 Dissertation submitted In the partial fulfillment of the requirement For the degree of MASTER OF BUSINESS ADMINISTRATION (FINANCE) UNIVERSITY OF WALES, UK. March 2010 Submitted by: YASIR ALI, UNIVERSITY ID: 0811866996244 Dissertation Declaration Form DECLARATION This work has not previously acceptedRead MoreAn Evaluation on the Customer Relationship Management (Crm) Service Marketing (Sm) with Special Reference to Emirates Airline†30204 Words   |  121 PagesDISSERTATION â€Å"AN EVALUATION ON THE CUSTOMER RELATIONSHIP MANAGEMENT (CRM) amp; SERVICE MARKETING (SM) WITH SPECIAL REFERENCE TO EMIRATES AIRLINE† March 8, 2010 By: YASIR ALI 0811866996244 Dissertation submitted In the partial fulfillment of the requirement For the degree of MASTER OF BUSINESS ADMINISTRATION (FINANCE) UNIVERSITY OF WALES, UK. March 2010 Submitted by: YASIR ALI, UNIVERSITY ID: 0811866996244 Dissertation Declaration Form DECLARATION ThisRead MoreCustomer Relationship Management ( Crm )1583 Words   |  7 PagesChapter 2 : CRM study 2.1 Defining CRM Customer relationship management (CRM) is an approach that company’s use to manage, analyze and interact with customers. It refers to the practices, strategies and the technologies used by companies to understand the customer’s needs and behavior in order to create and build relationships with customers and to follow them throughout the customer lifecycle with a focus on increasing retaining customers with driving the sales growth. The idea of a CRM system isRead MoreCustomer Relationship Management : Definitions Of Customer Relationships966 Words   |  4 Pages2.1.1. Customer relationship management Definitions of customer relationship management Kumar and Reinartz (2012, p.4) defined CRM as a process companies analyse marketing database and leverage communication technologies to find practices and methods to maximise lifetime value of each customer to the firms. In this definition, the authors focus on customer value which is the economic value customers receive after they interact with the organisations. The most important part of a CRM strategy isRead MoreCustomer Relationship Management As A Philosophy1253 Words   |  6 Pages1.1 Background Customer Relationship Management as a Philosophy started in the 70s. Peter Drucker, a well-renowned management consultant, stated that The true business of every company is to make and keep customers. Today, the concept of CRM has grown in a global scale. Companies have evolved to focus products solely based on customer’s demands. Over the years, the CRM model does not limit to just being about customer centric but also to use customer profitability as a catalyst in making decisionsRead MoreIntroduction. Operation Strategies Aligned On The Internal989 Words   |  4 Pagesexternal customer and fortifying customer relationships pave a way to latter-day organizations to get a competitive edge on the market and make a significant profit. This signifies that enterprises must evolve their skills in relation to identification of customer needs and hopes and then dispense substantial benefits to their customers resulting satisfaction therefrom. Construction and development of cust omer relationships are conditions for synergism. Customer Relationship Management (CRM) is bothRead MoreCustomer Relationship Management ( Crm ) Practice1497 Words   |  6 Pages To find the most profitable customers in Customer Relationship Management (CRM) practice is an ongoing process where many companies fail to deliver the answer. This paper outlines various definitions of CRM, strategies, processes and the use of technology along with the various paradoxes that accompany Customer Relationship Management. Defining CRM is not straight-forward as there are numerous definitions, taking three recent definitions the basic framework of CRM is, an overall process of buildingRead MoreQuestions On Customer Relationship Management1351 Words   |  6 Pages.2 Customer Relationship Management 2.2.1 Introduction Follow previous development of relationship marketing field consistently, CRM leverage relationship marketing by utilizing information technology, aim to discover how organization utilize integrated tactics to access to customer properly and pursue invulnerable relationship eventually in terms of customer loyalty. As the globalized environment shifting rapidly, modern savvy customers increase gradually; moreover, they have more opportunitiesRead MoreCustomer Relationship Management : A M University Commerce1056 Words   |  5 Pages Customer Relationship Management Courtney Crouthers Texas AM University-Commerce Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. It is an upright concept or strategy to solidify relations with customers and at the same time reducing cost and enhancing productivity and profitability in business. CRM is not only pure business but also ideate strong personal bonding within people. There are twoRead MoreAssessment Of A Performance Evaluation1235 Words   |  5 PagesMeasurements Periodic assessment of results in CRM is required to evaluate if the programs are meeting expectations and if they are sustainable in the long run. Performance evaluation also helps in taking corrective action in terms of modifying program features and relationship marketing objectives. Without proper performance metrics to evaluate CRM efforts, it would be hard to make objective decisions regarding continuance, variation, or cancellation of CRM programs. (Parvatiyar Sheth, 2001). Most

Battles That Changed the Outcome of the American...

Battles that Changed the Outcome The Americans started out as a bunch of uncivilized colonies, but after the revolutionary war, they become a strong country that beat Britain for freedom. On Christmas night General George Washington makes a bold decision to cross the Delaware and ambushed the Hessians. Although risky, Washington brought new life to his rag tag army. General Burgoyne decides that in order to win this war, he needs to cut off New England from the rest of the colonies. Burgoyne’s plan sounded like a good idea to the British, but this action could be argued to be the reason why Britain did not win this war. Nearing the end of the war, the British were scarce on man and supplies. Washington took his army and his French†¦show more content†¦Getting across the Delaware was slow due to bad conditions. Temperature were constantly changing, which makes at different times rain and other times sleet. Washington knew that a strong boat would be needed to travel through ice. That is why General W ashington chooses the Durbam boat. Durbam boats were the boats used to cross the Delaware River (Washington’s Crossing Historic Park). It was Ideal for transporting goods, which made it good to bring troops and supplies across the Delaware. Ice chunks and storms delayed the army. Having completed the crossing around 3:00 AM, they began their march south towards Trenton. Both columns approached the outskirts of Trenton shortly before 8:00 AM on December 26. Getting across the Delaware was only half the battle; the other part was physically fighting the Hessians. The Hessians, men hired by British to fight, were under complete surprise from the attack on Christmas by Washington. Commander John Rall ignored hints that showed that they might be under attack. Americans fought from behind trees and in houses, while cannons and other weapons took down two major streets in the town. The Battle of Trenton lasted about 40 minutes; thirty Hessians are killed including commander Rall, one thousand were taken as prisoners, while only four Americans were wounded. The American Army were down in the war, and this victory at Trenton brought confidence, new life for the Americans, and the CongressShow MoreRelatedComte de Grasse Won the American Revolution Essay831 Words   |  4 Pagescolonial, French, and British armies awaiting battle, tension during 1781 rose dramatically. Continental Army General George Washington and French army General Comte de Rochambeau were deliberating the decision of what move to make next on the American side. Unknown to either man, the decision that they were about to make could forever change the outcome of the Revolution. With Washington pushing for battle in New York City and Rochambeau pushing for battle in Virginia, French Admiral Francois-Joseph-PaulRead MoreThe Warfare During The American Civil War904 Words   |  4 PagesThe conduct of warfare during the American Civil War best exemplified one characteristic of the Western way of war, which without its incorporation could have drastically changed the outcome of the war and the existence of the United States as we know it. This characteristic demonstrated is innovation. Innovation as a characteristic of the Western way of war best exemplifies the American Civil War based on the telegraph, the rifled musket and the railroad. Had the Union and United States governmentRead MoreFriendship Between George Washington And Marquis De Lafayette13 07 Words   |  6 Pagesfriendship that is a little less known, but seemingly the most important to history, is that between George Washington and Marquis de Lafayette. This powerful friendship allowed for the successful outcome of the American Revolution by providing strong leadership and wisdom to American armies. This pair of generals changed the course of history simply through their bond as friends. Marie Joseph Paul Yves Gilbert du Motier, or Marquis de Lafayette, was born on September 6th, 1757. Unfortunately, by the ageRead MoreThe Most Influential Battles of the American Revolution Essay1584 Words   |  7 Pagesmany battles that were fought, but there were a few that changed the result of the war. The battles of Trenton and Princeton were fought strategically. During both of the battles, Washington made bold moves that later impacted the army’s success. Another battle that was fought was the Battle of Saratoga, and before this battle, the Continental Army did not have a strong chance of winning because they were facing the powerful and well equipped British army. The Battle of Saratoga was the battle thatRead MoreThe French Revolution1436 Words   |  6 PagesJeremy Sorem Mrs. Blomme Honors I 1 October 2014 The French Revolution In the late eighteenth century one thing was very clear; the world was drastically changing. Inspired by the efforts of the American revolutionist, and fed up with the poverty and injustice, the common people of France made the noble decision to band together and fight for freedom and equality. While this did come eventually, it came with many sacrifices, upwards of 17,000 were executed in a chaotic time known as the reign ofRead MoreImpact Of Industrial Revolution On The North1511 Words   |  7 PagesIndustrial Revolution in the North As western advancements were steadily plugging along, so were those of the east. With the Treaty of Ghent neutralizing waters between Britain and America, and the Hartford Convention re-evaluating trade embargos, and navigation acts, the post War of 1812 economy was known as the era of good feeling. The economy rapidly transformed into a national market. Trans-continental communication was necessary for the first time. Emergence of a national defense, national banksRead MoreEssay on Revolution as a Product of the Enlightenment Period1070 Words   |  5 PagesWhat is a revolution? Revolution is defined, is the overthrow of one government with replacement of another. We are all familiar with the phrase â€Å"history repeats itself† over and over each in very different situations. The same can be said about the American and French Revolutions however these two revolutions end in very different situations. Both the American Revolution, (1775 -1783) and the French Revolution (1789 -1799) were the products of Enlightenment ideals that struck a large populationRead MoreThe Revolutionary War Of Independence1366 Words   |  6 PagesThe American Revolution which began as a War of Independence for American quickly transformed into a civil battle between the American patriots and loyalists joined by Indian forces. This war of independence, irrefutably, had a great effect on the citizens of America in varying degrees. The revolution, of course, gave a free rein to unforeseen political revolutions which often spark social revolutions. However, the American Revolution has foreseen the beginning of an abolitionist movement for AfricanRead MoreThe American Colonies Military Struggles with European Nations687 Words   |  3 PagesThe causes and outcomes of the French and Indian War, the American Revolution, and the War of 1812 are all significant links in the chronological chain of history that has led us to the creation of the United States of America. If any of thes e linked events were not to have occurred or had a different outcome, the United States very well would not exist or would still be a group of European colonies. Lasting from 1756 until 1763, The French and Indian War was mainly a proxy war fought between theRead MoreHow Lincoln Won the War with Metaphors1113 Words   |  5 PagesAbraham Lincoln s ability to speak with eloquence and force is what won the Civil War; there can be no doubt about it. His role as a motivator and often an inspiring teacher to all had more of an effect on the troops and the American people than a loss or a victory of any battle ever did. Lincoln s speeches are some of the most celebrated in history for many good reasons. He was always aware of his audience and never failed to impress with his use of logic and knowledge. However, what are most remembered

Prom Nights from Hell Chapter Thirteen Free Essays

Miranda sat in the car watching the power boat disappear on the horizon, taking Sibby wherever she was going. You have no time to relax, she reminded herself. Deputy Reynolds might be headed for prison, but he can still talk, and you know he lied about how he found you, which means someone at Chatsworth knows something, and then there’s the question of who put the bounty on your head and- Her cell phone rang. We will write a custom essay sample on Prom Nights from Hell Chapter Thirteen or any similar topic only for you Order Now She reached across the seat to grab her suit jacket and tried to jam her hand into the pocket to get the phone, but the handcuff bracelet kept getting caught. She turned the jacket over and dumped everything onto her lap. She caught it on the last ring. â€Å"Hello.† â€Å"Miranda? It’s Will.† Her heart stopped. â€Å"Hi.† Suddenly feeling shy. â€Å"Did you, um, have fun at prom?† â€Å"Parts of it. You?† â€Å"Me too. Parts of it.† â€Å"I looked for you after the bomb threat, but I didn’t see you.† â€Å"Yeah, it got kind of hectic.† There was a pause and they both started talking at once. He said, â€Å"You first,† and she said, â€Å"No, you,† and they both cracked up and he started, â€Å"Listen, I don’t know if you were planning to come to Sean’s place for the after-party. Everyone is here. It’s fun and all. But-† â€Å"But?† â€Å"I was wondering if maybe you’d want to get breakfast instead. At the Waffle House? Just the two of us?† Miranda forgot to breathe. She said, â€Å"That would be completely fantastic.† And remembering she wasn’t supposed to be too eager, added, â€Å"I mean, that would be okay, I guess.† Will laughed, his warm-butter-melting-on-break-fast-treats laugh, and said, â€Å"I think it would be completely fantastic, too.† She hung up and saw that her hands were shaking. She was having breakfast with a guy. Not just a guy. With Will. A guy who wore space pants. And thought she was hot. And possibly crazy. Which, p.s., accessorizing with handcuffs is not exactly going to help. She tried again to snap the bracelets with her hand but she couldn’t. Either these weren’t normal cuffs or knocking out ten people in one night-actually eight, since she’d done two of them twice-was the limit of her strength. Which was interesting, her strength having limits. She had a lot to learn about her powers. Later. Right now, she had half an hour to find some other way to get the cuffs off. She started shoving things from her lap back into the pocket of her suit jacket so she could drive, then stopped when she saw an unfamiliar box. It was the one Sibby had given her when they met-could it seriously be only eight hours ago? What had she said, something odd. Miranda remembered it now, Sibby handing her the name sign and the box and saying, â€Å"This must be yours.† But with the emphasis different. â€Å"This must be yours.† Miranda opened the box. Inside, nestled in black velvet, was a handcuff key. Are you ready to own your future? It was worth a try. How to cite Prom Nights from Hell Chapter Thirteen, Essay examples

Child and Elderly Abuse Assessment †Free Samples to Students

Question: Discuss about the Child and Elderly Abuse Assessment. Answer: Introduction: The girl Jane is on the verge of being an adult as she is seventeen years and ten months old. She has been living in foster care from the age of ten. Before she came to the foster care, she was constantly abused and neglected by her own family members (Read and Bentall 2012). Due to this incident, she faced many negative outcomes in her life like learning management difficulty and self-harm. The victim has been the subject of abuse from the early childhood. Some studies showed that the childs age has a direct effect with neglect and maltreatment. If a child became sexually abused very early in life, he or she is more likely to suffer from problems. Jane had the same condition. Because of this, Jane developed some issues like learning difficulties and self-harm. Just as most of the survivors, Jane has also experienced extreme emotional turbulence, which led her to feel shame and self-blame (Read and Bentall 2012). As it is been studied that the woman survivor with emotional problem always remains at risk of being a victim as they suffer from low self-esteem. Jane should attend counseling with a recommended therapist thrice a week and follow the prescription of the doctor. Her foster parents should have also been supportive to her. The foster parents should start trusting her with some responsible job. This will make her to be self-sufficient. This small steps are necessary to make her independent and self sufficient (Karakurt and Silver 2014). A social worker, a psychiatrist and a nurse who has previously worked with many of the child abuse victims can confirm the assessment. The girl, Jane is barely an adult, with low self-esteem and learning disabilities management. The girl also has a history of self-harm. If she starts staying independently and experiences failure in life; this will led her to anxiety and may be even suicide. The girl is still not financially independent, and has learning disability. She may not be able to manage the pressure (Karakurt and Silver 2014). Jane will need help from a psychiatrist who might prescribe her with drugs if needed. Counseling her is a necessary step. According to the attachment theory, a child has a natural inclination of being emotionally attach with others, which helps them to survive. A child becomes emotionally attached with his or her family members at first. The emotional bond with the family members and the others helps the child to survive. As a child, Jane has suffered with negligence and physical abuse from her nearest family members. This led her to have dysfunctional attachment with her family members. When she was finally put into foster care, she still could not make emotional relationship with them. She always thought that she is alone in this world. This insecure pattern of attachment leads her to have low self-esteem and anxiety. Conclusion: It can be concluded that Jane is now not fit to be independent due to her low self-esteem, financial dependence and learning disabilities. I would first carry out a thorough enquiry about the current condition of the Tonys family and talk with the principal to collect the information about Tonys family and the type of maltreatment that both Tony and his grandmother are undergoing. Taking to Mary and Tony would help me to understand the extent of the unhealthy condition of the family. The change in the behavior of Tony is also indicative and helps me to predict that Tony is being abused and urge him to take required measurement (Van der Kolk 2017). I would first observe the incidents, and then I will carry out an enquiry thoroughly to be confirmed about the incidents. Then I would consult with the principal, teachers as well as with Tony. The next step that I would take is to contact the regional child protection office and the local government services and give him the report that I collected. It would be my duty to inform that Tony is in a risk of significant harm. Then I would ensure that Tony gets the proper help and protection from the regional child protection and provide them all the necessary documents management that is required as an evidence (George, and Ferraro 2015). The elderly are exploited and can be exploited in a number of ways. Tonys grandmother is also suffering from elderly abuse by her son. I would take steps to protect Tonys grandmother from any further abuse by her son. I would discuss this matter with an attorney or a trusted friend. I would also proceed to take a legal help and inform the personnel the entire incident. I would also provide Tonys grandmother some information and her action, which would be helpful to her when she would face abuse again. I would also call for help and report the information that I collected from the enquiry and I would continue to maintain a contact with her to protect her from any further harm (Eastman, 2013). It is my legal duty to inform the local child protection agency about the undergoing abuse. The legislations that include the child protection are divided into two laws, which include civil law and criminal law. I would try to take measures by utilizing these laws and protect Tony from any further significant risks. Tonys grandmother was harmed physically, which is a criminal offence. I would follow this law and report to the social service providers. It is my crucial duty to inform the details of her condition. This law provides the power to have an easy access to talk with the victim and ensure her safety from any further harm (Cukovic-Bagic et al. 2013). The Principal of the school was worried about the child Tony and his family situation. As Tonys father has committed a criminal offence by hitting Mary, the social service providers have to take him into custody. Tony and his grandmother should attend counseling session with a psychiatrist. This will help the child and the grandmother to grow back their lost self-esteem (George, and Ferraro 2015). I think Mary is emotionally dependent on Tonys father. Because of this, Tonys father has taken them for granted and has been abusing them for money. I personally think that Tonys father should be taken into custody. As Tonys family has a history of drug abuse, his father also might have an addiction or can have multiple addictions. Tonys grandmother just have Tony with her with no support, she thinks her son can provide the support to her and Tony. I would think of another way, which is to evaluate his history of drug abuse. If he turned out to be an addict, I will help the family to enroll him to a rehab service.(Cukovic-Bagic et al. 2013). References: Cukovic-Bagic, I., Welbury, R.R., Flander, G.B., Hatibovic-Kofman, S. and Nuzzolese, E., 2013. Child protection: legal and ethical obligation regarding the report of child abuse in four different countries.Journal of forensic odonto-stomatology,31(1). Eastman, M., 2013.Old age abuse: a new perspective. Springer. George, L. and Ferraro, K. eds., 2015.Handbook of aging and the social sciences. Academic Press. Gould, F., Clarke, J., Heim, C., Harvey, P.D., Majer, M. and Nemeroff, C.B., 2012. The effects of child abuse and neglect on cognitive functioning in adulthood.Journal of psychiatric research,46(4), pp.500-506. Karakurt, G. and Silver, K.E., 2014. Therapy for childhood sexual abuse survivors using attachment and family systems theory orientations management.The American journal of family therapy,42(1), pp.79-91. Read, J. and Bentall, R.P., 2012. Negative childhood experiences and mental health: theoretical, clinical and primary prevention implications. Van der Kolk, B.A., 2017. This Issue: Child Abuse Victimization.Psychiatric Annals,35(5), pp.374-378.